Key in this challenge was to create the correct balance between the purity of Spa’s natural mineral water sources and the refreshing and indulgent dynamics of the lemonade world. Step one was to discard the meaningless contour of the current bottle and move to a more elegant and ownable form which also fell in line with bottles shapes already used across Spa’s product families. The embossed decoration on this new bottle design displays a growing natural swirl, curling around the bottle and conquering the labels. Invigorated by the fizzy and rising embossed sparkling bubbles, the fun world of lemonades awakens within both the bottle and label design.

We stepped away from the one label strategy to give us the opportunity to enhance the overall brand appearance while creating a way to differentiate clearly between the variety of taste sensations.

The ‘invigorating naturality’ inspired re-branding of this Spa Lemonades sub-family helped amplify the brand promise through packaging and coherently align the product range and complete Spa portfolio together.