Since 2004 our client Q-Chocolate has been a well-established major player in the world of quality Belgian chocolate. Either crafting chocolate for multiple partners world-wide or also developing and marketing their own brands, Q-Chocolate’s industrious ambition is to be admired and respected.

Their brand Bianca, marketed across multiple regions but retailing predominantly in Eastern Europe had become somewhat dated over the years and required a make-over for today’s consumers. With an extensive collection of chocolate tablets and truffle pralines, the brand lacked a memorable and desirable packaging design that reflected current market demands. So, taking into consideration design styling and trends that could appeal to everyday mainstream consumers in that region, we designed a look & feel that ticked all the right boxes. Revamping both branding, food photography, pack-layout, colour coding and premium finishes, this new Bianca identity was ready for the future. With an emphasis on appetite appeal and quality perception, our goal was to proudly affirm the respect Belgian chocolate has across the globe.